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2019 ASCRS•ASOA San Diego Daily Monday

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ASCRS DAILY NEWS M O N D AY, M AY 6 , 2 019 | A S C R S A S O A A N N U A L M E E T I N G T al Raviv, MD, New York, with coach Iqbal "Ike" Ahmed, MD, Toronto, Canada, were voted by the audience as the winners of The Voice of Ophthalmology, which took place during the second part of Sunday's General Session. Season two of The Voice of Ophthalmology involved contestants sending in video auditions, which by Liz Hillman EyeWorld Senior Staff Writer by Lauren Lipuma EyeWorld Contributing Writer Team supporting intracameral antibiotics wins The Voice of Ophthalmology Become a better doctor and lecturer by making information stick Ocular 1 BVI 1 WHEN RELIABILITY COUNTS THE RIGHT PACK MATTERS bvimedical.com Minimize your pack-building time Expedite your OR experience CustomEyes ® your pack BVI, BVI Logo and all other trademarks (unless noted otherwise) are property of Beaver-Visitec International, Inc. ("BVI") © 2019 BVI. 1498237-03 Visit BVI BOOTH 1206 Dextenza ® BIG TIME'I � ION VISIT BOOTH #1737 1 Sawhney AS, �arrett Bassett M, Blizzard C, inventors; Incept, LLC, assignee Drug delivery through hydrogel plugs. US patent 8,409,606 82. April 2, 2013. © 2019 Ocular Therapeutix, Inc. All rights reserved. DEXTENZA is a registered trademark of Ocular Therapeutix, Inc. I PP-US-DX-0097 FOR FULL PRESCRIBING INFORMATION VISIT DEXTENZA.COM A ny speaker can make his or her message stick in an audience's mind by adding emotion, prioritizing meaning, and dividing the infor- mation into discrete chunks. That was the message continued on page 4 Dr. Raviv (right) celebrates his win of the second season of The Voice of Ophthalmology with his coach, Dr. Ahmed. John Medina, PhD, gave to at- tendees at the ASCRS Lecture on Science, Medicine and Technology. Dr. Medina is a developmental molecular biologist, researcher, and professor at the University of Washington School of Medicine in Seattle. He is also a New York Times bestselling author and considered to be one of the most engaging and crowd-pleasing speakers in the world of neuroscience. In this inspiring and exciting lecture, Dr. Medina described to attendees several principles of cognitive neuroscience that can help physicians grab and keep the attention of an audience, whether they are lecturing to a room full of people or having a one-on-one chat with a patient. Keeping the audience's attention will make the information stick and ensure the audience remembers it later, Dr. Medina said. Dr. Medina explained how human brains pay attention to different stimuli and presented a roadmap of how physicians can apply these principles to everyday communication situations, like giv- ing a lecture to a group of medical students or having a private chat with a patient. The power of emotion Holding a person's attention is vital for physicians because failing continued on page 3

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