ASCRS
DAILY NEWS
M O N D AY, M AY 6 , 2 019 | A S C R S A S O A A N N U A L M E E T I N G
T
al Raviv, MD, New
York, with coach Iqbal
"Ike" Ahmed, MD,
Toronto, Canada, were
voted by the audience as
the winners of The Voice
of Ophthalmology, which
took place during the second part
of Sunday's General Session.
Season two of The Voice of
Ophthalmology involved contestants
sending in video auditions, which
by Liz Hillman
EyeWorld Senior Staff Writer
by Lauren Lipuma
EyeWorld Contributing Writer
Team supporting intracameral antibiotics
wins The Voice of Ophthalmology
Become a better doctor and lecturer
by making information stick
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A
ny speaker can make
his or her message stick
in an audience's mind
by adding emotion,
prioritizing meaning,
and dividing the infor-
mation into discrete
chunks. That was the message
continued on page 4
Dr. Raviv (right) celebrates his win of the second season of The Voice of Ophthalmology
with his coach, Dr. Ahmed.
John Medina, PhD, gave to at-
tendees at the ASCRS Lecture on
Science, Medicine and Technology.
Dr. Medina is a developmental
molecular biologist, researcher,
and professor at the University of
Washington School of Medicine in
Seattle. He is also a New York Times
bestselling author and considered
to be one of the most engaging
and crowd-pleasing speakers in the
world of neuroscience.
In this inspiring and exciting
lecture, Dr. Medina described to
attendees several principles of
cognitive neuroscience that can
help physicians grab and keep the
attention of an audience, whether
they are lecturing to a room full
of people or having a one-on-one
chat with a patient. Keeping the
audience's attention will make the
information stick and ensure the
audience remembers it later, Dr.
Medina said.
Dr. Medina explained how
human brains pay attention to
different stimuli and presented a
roadmap of how physicians can
apply these principles to everyday
communication situations, like giv-
ing a lecture to a group of medical
students or having a private chat
with a patient.
The power of emotion
Holding a person's attention is
vital for physicians because failing
continued on page 3