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ASOA NEWS ASCRS ASOA ANNUAL MEETING by Liz Hillman EyeWorld Senior Staff Writer advice on how to more effectively manage and maximize time with employees. Ms. Silletto will give at- tendees insight on how to become a M.A.G.N.E.T. for job seekers. A SOA sets out to achieve different goals when selecting speakers for its two general sessions. The organization goes after an uplifting, enter- taining, morale boost with a positive message for its Opening General Session, setting the tone for the rest of the meet- ing. For Sunday's general session, ASOA selects a speaker to address important issues affecting medical practices, providing concrete ideas and solutions that administrators can bring back home and imple- ment immediately. This year, Brad Montgomery and Cara Silletto fulfill these goals. Mr. Montgomery will present "Embrace Your Awesomeness" today at 9 a.m., and Ms. Silletto will present "Staying Power: Why Your Employees Leave & How to Keep Them Longer" tomorrow at 8:30 a.m. "Our attendees work so hard and wear so many hats. Compa- nies are sitting on their shoulders, and they deserve something up- lifting. A little fun reminds them that it's OK to laugh and enjoy what you do," Samantha Engler, ASOA meeting and programming manager, said of today's Opening General Session. "On Sunday, we have a speaker who is going to talk to them about an issue that they really care about, one that affects practice morale and finances in a significant way." Mr. Montgomery, a Council of Peers Award for Excellence Speaker Hall of Fame inductee, thinks that practice administra- tors know people are a medical practice's most valuable asset, but just knowing that isn't enough. In his presentation, Mr. Montgomery will give attendees tools to em- power and inspire, increasing pro- ductivity, accuracy, retention and loyalty, morale, customer service, leadership, and the bottom line. This presentation will have the humor, energy, and interac- tivity that attendees have come to expect of the ASOA Opening General Session from a man who has spoken to clients like Micro- soft, Verizon, the FBI, the CIA, and the IRS (for the last of which, he jokes, he withheld 30% of his best strategies). Mr. Montgomery will not just talk about engage- ment but will show attendees how to "harness the power of your own awesomeness." In 2018, ASOA added a second general session to keep the energy from the Opening General Session going. Ms. Engler said people commented that there was something about the 2018 meeting that made it even more fun than in previous years. A major factor, she thinks, was the addition of this second general session. "We had great Saturday morning energy and renewed it on Sunday morning. The energy carried through the rest of the meeting," Ms. Engler said. Ms. Engler said admin- istrators are increasingly en- countering situations where there are more jobs than there are qualified people to fill them in medical practices. As such, many practices are experiencing a lower rate of employee retention. Keep- ing good employees is what Ms. Silletto will address in the Sunday general session, providing insight on why slowing the revolving door is so difficult and offering A look at ASOA General Sessions Learn about best practices in ophthalmic practice management during ASOA roundtables O ne major benefit of attending the ASCRS ASOA Annual Meeting is sharing ideas with peers. Find out how your col- leagues handle some of their top challenges and share your own experiences during today's ASOA roundtable discus- sions. The roundtables are an hour of open discussion on various practice management topics, with each session led by a facilitator experienced in the topic. Attendees can move from topic to topic as they wish. The roundtables will take place from 11 a.m. to noon today in room 29. This year's roundtable lineup will include: • Audit Issues • Avoiding Burn-out and Creating Personal and Professional Satisfaction • Benchmarking/ASOAnalytics • Building Teams by Team Building • Coding • Getting Involved – ASOA Style • Growing Your Practice Through Acquisitions • Human Resources (Manuals, Policies, Employee Accountability) • Human Resources (Recruitment and Retention Secrets for the Best Staff) • Integrating Premium Resources (IOLs, Femtosecond, KAMRA, etc.) • My First Meeting – Orientation • Patient Flow • Patient Satisfaction • Taking Your Optical to the Next Level Other Opening General Session features •Introduction of the 2019–2020 ASOA President Janna Mullaney, COE •2019 AE Editor's Choice Award •2019 Pinnacle Award for Volunteerism •2019 ASOA Fellow 40 | EYEWORLD DAILY NEWS | MAY 4, 2019

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