Eyeworld Daily News

2019 ASCRS•ASOA San Diego Daily Sunday

EyeWorld Today is the official daily of the ASCRS Symposium & Congress. Each issue provides comprehensive coverage editorial coverage of meeting presentations, events, and breaking news

Issue link: https://daily.eyeworld.org/i/1116415

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Page 2 of 72

Care Credit 2 1 CareCredit Path to Purchase – Vision, 2018. 2 Salesforce State of the Connected Patient 2017. *Subject to credit approval. Minimum monthly payments required. See carecredit.com for details. Making flexible financing a part of every part of the patient journey has clear benefits. Many patients choose refractive surgery to help them see life's moments clearly without glasses or contacts. The decision to purchase can take on average 129 days, 1 and includes multiple steps that cover the procedure, its cost and fi nancing. In this series, we'll show you how the CareCredit credit card can help potential patients overcome cost concerns as they move through every step of their journey to refractive surgery. Exploration: Move them from search to scheduling. When prospects are considering a refractive procedure, they spend a considerable amount of time gathering information before scheduling an appointment. They tend to search online, and get recommendations from family and friends. Cost is an important consideration during this stage, but only half of patients were satisfi ed with payment choices available to them. 1 With CareCredit you have a payment solution that can help more patients choose you for their procedure. Practice Contact: Convert more consultations. Eighty percent of patients use the phone to schedule appointments with their doctor. 2 Prospects may have questions when they call, so make sure your team is prepared to discuss any of their concerns. This is a great time to introduce a fi nancing solution like CareCredit, so they see you have a convenient way to pay for the refractive surgery they want. Plus, CareCredit supports your practice with training, marketing materials and resources to help your team discuss fi nancing with every prospect. Consultation: Each touchpoint is a selling point. Whether they're in the waiting room or the exam room, potential patients are thinking about how much the procedure they want will cost. During the consultation, you'll determine if they're a candidate, then connect them with a patient care coordinator to discuss cost and collect a deposit. When you accept CareCredit, you can make the cost conversation easier by helping prospects clearly see how budget-friendly refractive surgery can be. Procedure: Make it easy for patients to pay for follow-up care. On the day of their procedure, patients pay any remaining balance and receive instructions for post-care, such as prescription eye drops and follow-up appointments. 48% of CareCredit cardholders expected their insurance to cover a portion of the cost of their refractive procedure. 1 With CareCredit, patients can pay for their procedure and any out-of-pocket expenses not covered by their insurance, * and you get paid quickly. Loyalty: Expand your base with referrals. Your relationship with the patient doesn't have to end after their procedure. By building a good relationship with your current refractive patients, you could connect with their friends or family who want a procedure, too. Including fi nancing in marketing communications can help you earn more referrals and retain patients for a lifetime of vision care. Look for future articles that explore how to make CareCredit tools work to attract and convert more refractive procedures. If you're already a CareCredit provider, and want to learn more about these resources, call your Practice Development Specialists at 800-859-9975, option 1 then 6. If you don't already accept CareCredit, you can join the provider network at no cost to enroll by calling 866-853-8432. SPONSORED CONTENT 4 8% of CareCredit cardholders surveyed said they view vision surgery as an absolute necessity. 1 The Patient Journey The Patient Journey 1 2 3 4 5 EXPLORE • CONTACT • CONSULT • PROCEDURE • LOYALTY ©2019 Synchrony Bank ASCRS0519RT 5436 ASCRS Show Daily Ad 10x13.indd 1 5/2/19 1:58 PM This insert was independently produced by CareCredit. EyeWorld had no part in its production. The views expressed here do not necessarily reflect those of the editor, editorial board, or the publisher, and in no way imply endorsement by EyeWorld or ASCRS.

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