Eyeworld Daily News

46 | EYEWORLD DAILY NEWS | MAY 16, 2020 DAILY NEWS ASCRS VIRTUAL ANNUAL MEETING Dr. Piso also gave tips for sharing information: • Only communicate infor- mation that you know is fact-based. • Have complete information as much as possible, err on the side of over commu- nicating, and omit no key information. • It needs to be timely. Give people as much fresh infor- mation as you get. • Communicate information that's relevant. • Communicate information that's helpful. To conclude, Ms. Baldwin and Dr. Piso offered several key takeaways: 1. Change occurs at the individ- ual level. 2. Suspending judgment is crucial to moving through change. 3. Understanding change is an important step in connecting with your people. 4. Practice leaders must first have the private victory. 5. The public leadership victory requires earning and main- taining trust. 6. The best currency for positive relationship building is the sharing of information. This ASOA webinar series will continue on May 18, May 27–28, and June 2–3. Re- maining webinars will address topics like team recovery and pivoting your practice for enhanced revenue. There will also be follow-up, Q&A webi- nars on topics already covered in the series. The webinars and supporting tools and resources are archived for future view- ing and download. For more information on ASOA's webinar series, visit the ASOA Learning Center. time, we have businesses to run, he said. The driving force linchpin to reopening will be if people feel safe enough to re-engage their previous roles, and success will then be a function of both staff and pa- tient confidence. Once staff are feeling engaged and confident, it will be contagiously trans- mitted (in a good way) to the patient population, he added. Dr. Piso suggested an "in- side out" approach to this, by first achieving personal victory, then striving for public victory. He offered three steps in private victory: 1. Understanding real "courage" 2. Applying personal leadership best practices 3. Mobilizing the Stockdale Paradox Steps toward public victory include: 1. Shifting from "I" to "We" 2. Utilizing the "leadership dyad" 3. Making a well-vetted action plan 4. Earning and maintaining trust 5. Empowering people with information 6. Inspiring loyalty and follow- ership The "leadership dyad" he mentioned includes accepting the brutal facts of this pandem- ic; mustering an unwavering sense that the practice, ul- timately, will prevail; and co-creating a well-vetted action plan. What mitigates risk best is to earn and maintain trust, he said, adding that it's important to demonstrate competence and demonstrate good char- acter. When you're getting ready to reopen your practice, it's the relationship you have with your staff, as your mission deliverers, who then become a conduit to your patients. In the COVID-19 world, things that ended included going to work every day, taking care of patients, and seeing colleagues, she said. As you progress to the neutral zone, you may be feeling denial, shock, anger, frustration, stress, and ambiva- lence. The neutral zone is that point of time where you've moved on from anger and just need to get through, she said, though you might still be skep- tical. Building from skepticism, you move toward acceptance, importance, hope, and enthu- siasm before moving to a new beginning, she said. Things that do not work in change are denying that the change is impacting you, delaying in dealing with your own transition, or dwelling on things you can't control. "Give yourself permission to feel whatever you need to feel right now," she said. She offered some tips for what people can do: • In the ending phase, Ms. Baldwin said to acknowledge fear of loss and uncertainty. She also said to honor the past, because it mattered, and support yourself and oth- ers. • In the neutral zone, encour- age yourself to keep moving forward (even if it's only baby steps). Explore and give yourself permission to test new ideas, make mistakes, correct course, and learn. • When you get to the new beginnings, channel new- ly discovered energy and enthusiasm toward business objectives and personal growth. Restabilize yourself and your team but prepare for more change. Dr. Piso discussed leader- ship victories. Obviously, this new coronavirus is lethal and contagious, but at the same by Ellen Stodola Editorial Co-Director A SOA's eight-part webinar series—"Re- suming Your Practice … A Digital Journey of Discovery to Restore Normal- cy"—launched on May 8 with the first topic being "Moving Forward in a COVID-19 World: Leading Through Change." Laura Baldwin, RN, BSM Con- sulting, Phoenix, Arizona, and Craig Piso, PhD, Piso and Asso- ciates, Larksville, Pennsylvania, presented during the session, speaking about some of the stages of change, strategies to support others, and more. The ASOA webinar series was developed in partnership with BSM Consulting and is spon- sored by Allergan. Ms. Baldwin began by highlighting the stages of change, noting that it's import- ant to understand how change impacts each person. "The re- ality of it is that we might feel stressed, uncertain, fear the unknown, and there's a real worry around this," she said. She shared seven crucial change management concepts: 1. Change occurs at the individ- ual level. 2. It's not the change people fear, it's loss. 3. People respond to change in predictable ways. 4. People move through the transition in three stages. 5. Each stage of transition rais- es different issues. 6. Communication tangles arise as people move through these three stages at different times. 7. When your team needs to change, subcultures may become your worst enemy. Ms. Baldwin discussed the Transition Model from William Bridges, stressing that change is fast, but transition is slow. ASOA webinar series offers guidance, tools, and resources for resuming practice operations

• Cover