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EW SHOW DAILY 14 ASOA News Today Monday, April 20, 2015 by Vanessa Caceres EyeWorld Contributing Writer the skills and professionalism of ophthalmic practice management. Members' exemplary dedication to ASOA benefits the entire field of ophthalmic business management. The award is named in memory of William E. Rose Jr. Nominees are evaluated by their ASOA membership involvement in the following categories: • ASOA membership (minimum of 3 years required) • Service on ASOA committees or task forces • Speaker at ASOA Congress • Active contributor to ASOA EyeMail • Article author for Administrative Eyecare • Roundtable facilitator or session moderator at ASOA Congress Prior to 2010, the award recog- nized ophthalmology practices that demonstrated an exemplary effort to eliminate potential abusive billing practices and maintain compliance with government regulations. Find more information about the award at www.asoa.org/pinna- cle-award-volunteerism. EW K aren Bachman, COE, COMT, CCRC, ROUB, The Eye Institute of Utah, Salt Lake City, received the ASOA Pinnacle Award for Volunteerism at ASOA's Saturday Opening General Session (OGS). The ASOA Pinnacle Award for Volunteerism recognizes ASOA members who have contributed to the society's mission of advancing 215 Pinnacle Award honoree announced at ASOA OGS Karen Bachman, COE by Vanessa Caceres EyeWorld Contributing Writer Developing a premium practice with a strategic approach A dministrators and oph- thalmic staff need to take a strategic approach to be- come a premium practice, according to participants in Sunday's ASOA lunch program, "Becoming a Premium Practice in Your Patients' Eyes." A panel of administrators led the lunch program and shared pearls from their respective practices. The program was sponsored by CareCredit. "A patient's experience is just as important as their visual outcomes," said co-moderator Phil Jackson, Stillwater, Minn. One factor driving medical practice reputations more and more is online reviews, according to the panelists. But how do practices elicit favorable reviews? Just ask, said Chelsea Asmus, Sioux Falls, continued on page 16 Ms. Chmiel encourages practice leaders to create a welcoming environment for patients and their family members. S.D. "Our technicians have little cards they can give to patients and ask them for reviews on [review websites]. If you don't ask for the reviews, patients won't think to do them." Because of reviews on sites like Yelp or Angie's List, a practice's image online goes beyond just its website, said Joanna Chmiel, MBA, Chicago. Although practices obvi- ously want to encourage positive reviews, Ms. Chmiel believes it's OK if there are a few negative reviews, so long as the glowing reviews out- weigh others. There's also an art to responding to online reviews, said Cathi Lyons, San Diego. She regularly monitors reviews and responds privately (versus publicly on the website) Mr. Pinto was at the ASOA Bookstore for book signings on Saturday and Sunday. Mr. Pinto is the author of the best-selling book Little Green Book of Ophthalmology as well as Ophthalmic Leadership, e Efficient Ophthalmologist, Cash Flow, and Legal Issues in Ophthalmology, all of which are available for purchase in the bookstore. John Pinto at the ASOA Bookstore