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2013 ASCRS•ASOA San Francisco Daily News Monday

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26 EW SHOW DAILY Monday, April 22, 2013 ASOA News Today ASOA announces new Board by Vanessa Caceres EyeWorld Contributing Writer ASOA Board of Directors Sondra Hoffman, COE, CPC, CMPE, OCS Linda Georgian, COE David Karcher Robert Cherewich, MPS, CMPE, COE Mark H. Holloway, COE Morgan Taylor III, CPA, COE John S. Bell, MBA, COE, CMPE Daniel Chambers, MBA, COE Laureen Rowland, CAE Liz Parrott, COE T he American Society of Ophthalmic Administrators (ASOA) announces its new president is Liz Parrott, COE, Raleigh Ophthalmology, Raleigh, N.C. The new president elect is Sondra Hoffman, COE, CPC, CMPE, OCS, Florida Eye Clinic, Altamonte Springs, Fla. The immediate past president is Robert Cherewich, MPS, CMPE, COE, Ophthalmology Physicians & Surgeons, Hatboro, Pa. The new vice president is John S. Bell, MBA, COE, CMPE. New members-at-large are Linda Georgian, COE, Inland Eye Institute Medical Group, Colton, Calif., and Mark H. Holloway, COE, West Georgia Eye Care Center, Columbus, Ga. Daniel Chambers, MBA, COE, Key Whitman Eye Center, Dallas, is a returning board member. The ASOA Board also includes David Karcher as the ASCRS liaison, Morgan Taylor III, CPA, COE, as the National Board for the Certification of Ophthalmic Executives (NBCOE) liaison, and ASOA executive director Laureen Rowland, CAE. The new Board took its seat on Thursday evening following the conclusion of the ASOA Board meeting. Founded in 1986, ASOA is the premier organization for the business side of the ophthalmic practice. Serving physicians, administrators, managers, and other practice and clinic staff, its mission is to advance the skills and professionalism of ophthalmic management. ASOA's tagline says it best— Focusing on the BUSINESS of Ophthalmology. Currently, ASOA services more 2,800 practice managers across the United States and abroad. EW Follow us on Twitter @EWnews We will be doing a daily drawing at #ASCRSASOA2013 for an iTunes gift card for our new followers. Winners will be notified via EWnews. Follow us now!

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