23
EW SHOW DAILY
the number 1 driver of web traffic,
Ms. Musgrave said. Seventy per-
cent of results clicked on are found
during an organic search (versus ads
that Google will put on the top of
a page), and 75% of searchers never
go beyond the first page of results.
Those stats should prompt practices
to consider their web-focused mar-
keting strategies, she said. EW
with the use of a tablet at the office.
With the latter, make sure that your
staff are comfortable with the pro-
cess of walking patients through it,
Ms. Casebolt suggested.
The lunch presentation wrapped
up with information on going
digital, shared by Brandi Musgrave,
Fast Track Marketing, Broomfield,
Colorado. Finding practices through
search engine optimization (SEO) is
D
onald
Holmes,
MA, Cin-
cinnati Eye
Institute,
Cincinnati, received
the ASOA Pinnacle
Award for Volun-
teerism at the ASOA
Opening General
Session on Saturday.
The ASOA Pinna-
cle Award for Volun-
teerism recognizes
ASOA members who
have contributed to
the society's mission
of advancing the
skills and profession-
alism of ophthalmic
practice management.
Members' exemplary
dedication to ASOA
benefits the entire field of ophthalmic practice management.
The award is named in memory of William Rose Jr. Nominees are
evaluated by their involvement in the following categories:
• ASOA membership (minimum of 3 years required)
• Service on ASOA Committees or Task Forces
• Speaker at ASOA Congress on Ophthalmic Practice Management
• Active contributor to ASOA EyeMail
• Article author for Administrative Eyecare
• Roundtable facilitator at ASOA Congress on Ophthalmic Practice
Management
Prior to 2010, the award recognized ophthalmology practices
that demonstrated an exemplary effort to eliminate potential abusive
billing practices and maintain compliance with government regula-
tions. EW
Donald Holmes, MA
Donald Holmes is
this year's Pinnacle
Award honoree
